Every now and then we can all use a little pick-me-up. When it comes to approaching a creatively-formed professional outlet like video marketing, inspiration is even more critical and can be found around every corner. Developing video content is a relatively new venture for a lot of businesses,...

  Let’s be honest: building your brand is hard work. Building a brand that values personalization is even harder. And we don’t mean automated personalization. We mean direct, honest personalization that fosters relationships. Branding is all about building nurturing relationships with prospects and customers. How you represent your brand visually,...

Hiring new employees can be a process; one that takes time and ultimately costs money for your company. Some days, it can feel like the perfect candidate simply doesn’t exist. What if there was a more effective and efficient way to hire? By 2019, video will account for...

Video content is now integrated with nearly every facet of our daily routines. We’re constantly surrounded by video. In just 20 years, the world has gone from viewing video exclusively on televisions to carrying cell phones capable of broadcasting our own video online for the world to see....

The advent of the Internet has radically transformed how we approach marketing. In the past, casting the widest net over a few age demographics was all you could really do. Today personalized marketing, or one-to-one marketing, has added a unique layer to the marketing field. What is personalized marketing?...

When it comes to developing a successful marketing campaign, video is king. This is no longer limited to large businesses with huge marketing budgets. Video is an efficient means of business marketing because it has effectively rendered budgets meaningless and leveled the marketing playing field. We know how...

Did you know that by 2019, 80 percent of internet traffic will be video? (Cisco) With the rise of video traffic, it is becoming harder and harder to gain consumers trust. This is why consumers crave authenticity and personalization more and more each day. Video is the most...

We have talked a whole lot about how to properly prepare your team to implement video for business purposes, but we’ve hardly discussed the flip side of that coin: the applicant. While the advent of video interviewing is nothing but a blessing for HR, it can be problematic...

You did it! You applied for that job you’ve been wanting, and now are preparing for a video interview hoping to land the role. With the increased use of technology in everyday business, companies are shying away more and more from hiring procedures that are high cost and...