As consumers, we are drawn to video content like never before. We are constantly consuming information across mediums, and video is rising up to meet the competition. Maybe your role has always been the consumer, but what happens when it’s your time to shine and you have to...

Consumers today are visual people. Did you know that video will make up 80% of all internet traffic by 2021? Video is not a new, revolutionary tactic in marketing efforts. However, the ways in which we develop it and use it to our benefit as organizations can be...

Engagement matters because people’s emotions matter. When we engage our consumers we develop an emotional connection with them. Customer engagement reflects your consumers’ emotional attachment to your brand and the value it adds to their life. How we as organizations foster customer engagement can change the way that...

How To: Video Marketing for Lead Generation Are you having trouble generating leads for your business? Lead generation can all boil down to one thing: video marketing. You either use it or you don’t, and if you don’t, you are missing a giant lead generation opportunity. It’s no...

When it comes to developing a successful marketing campaign, video is king. This is no longer limited to large businesses with huge marketing budgets. Video is an effective means of business marketing because it has effectively rendered budgets meaningless and leveled the marketing playing field. We know how...

Marketing has changed drastically in the last decade or so, in practice and in how we promote our content. The biggest change we’ve faced is integrating storytelling into how we sell our products, which feels like a no-brainer, right? But sometimes telling a compelling story isn’t necessarily enough,...

We talk a lot about how video is the king of content, and this is really only clear after we have begun to implement it. Once video becomes a tool that we use, it will quickly become a tool that we depend on. From educating employees to engaging...

Video has legitimately taken over the world, which has enabled us to elevate our storytelling to an entirely new level. Pop culture is king right now, with television and film being the primary mediums of entertainment in the world. And why is that? The stories being told on...

There’s a ton of talk these days about how to engage the younger generations, and “drip learning” has become a crucial tool. The beauty of drip learning means that you can easily schedule the information that you want your user to be able to access. In a lot...