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How to Use Video in Marketing

July 2021

The revolution of online video content came into full effect in the past year. While all signs point to video content as a must-have addition to your marketing toolbox, you may be wondering: is this merely a trend? Is it worth investing the time and resources into studying...

Marketing
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7 Video Marketing Statistics to Help Your Strategy

July 2021

The evolution of video marketing brings dynamic new trends to digital advertising, bringing video content to the forefront of successful marketing campaigns. From incredible volume to the importance of social media, these 7 statistical categories illustrate the various ways that video is disrupting advertising. 1. Internet Audience Statistics...

Marketing
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What is Customer Engagement Marketing?

June 2021

Marketing has changed over the years from a mass marketing approach to a more personalized, targeted approach.  Enter customer engagement marketing: when you produce timely, personalized content meant specifically for your audience and prospects.  Personalized content might be the only way to connect with some segments of your...

The 6 Best Sales Prospecting Email Practices You Need to Adopt to Drive Valuable Leads

May 2021

Lead generation is hard.  There. We said it.  However, it isn’t impossible. Driving more valuable leads for your business takes strategy, time, patience, and consistency. A huge piece of prospecting is email, but we all know that email can be a bit bland, impersonal, and ineffective.  So here...

Marketing
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Effective Video Email Strategies

May 2021

Most marketing teams are using video as one of their largest forms of outbound communication and lead generation. It’s a simple yet effective way to reach target audiences while remaining inexpensive. For a long time, email has been notorious for providing a semi-personalized message to a large audience...

Marketing
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12 Ways to Use Video for the Holidays

November 2020

It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s...

How to Turn Your Team into a Video-Making Machine

November 2020

If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment.  Video is here to stay.  Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,...

Marketing
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The Sales Handbook: Follow-Up Strategies That Get Responses

September 2020

The Sales Handbook: Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is key to closing deals. And while everyone is capable of following up, not...

Sales
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The Benefits of Video Messaging

September 2020

Content is king, and video is the king of content.  From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate.  Here are 4 ways that video messaging can benefit your brand:...

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