Marketing

7 Video Marketing Statistics to Help Your Strategy

By Kyla Nunnally

The evolution of video marketing brings dynamic new trends to digital advertising, bringing video content to the forefront of successful marketing campaigns.

From incredible volume to the importance of social media, these 7 statistical categories illustrate the various ways that video is disrupting advertising.

1. Internet Audience Statistics

The sheer size of the online video-viewing audience is evidence enough that video marketing is vital. YouTube has over a billion users, which accounts for nearly one-third of total Internet users worldwide. These users watch more than 500 million hours of video on just YouTube daily. Video takes up so much real estate online now that the average amount of content uploaded in thirty days online is more than what the major U.S. television networks broadcast in the past 30 years.

2. Social Media Volume

A successful video marketing campaign focuses heavily on implementation via social media. Twitter is home to over 330 million active users and of those an astounding 82% watch video content on Twitter. Over 10 million videos are watched per day on Snapchat. Furthermore, 45% percent of Facebook users watch over an hour of video content on the platform each week.

3. Demographics

Video marketing has a global reach, but certain demographics lead the way. The Millennial age group, those between the ages of 25-34, watches the most online videos. Men also spend 40% percent more time watching online content than women. Keep these categories in mind when planning a video marketing campaign.

4. Mobile Device Usage

Remember the 82% of Twitter users that watch video content? 90% of those viewers do so on their mobile devices. To go one step further, 92% of mobile viewers share video content with friends and family. These high rates of viewing down the line show how much ground a strong video marketing campaign can cover when aimed at social media platforms specializing in mobile use.

5. Video Over Text

Video is proving more efficient than text advertising at attracting a wider base. Video also has advantages in targeting how people learn. Viewers are shown to retain upwards of 95% of content when watched on a video, compared to 10% when reading it in text. Viewers also prefer video because it requires passive action to absorb content as opposed to actively read text.

The numbers support these notions.

59% of executives state that when presented with the option of text or video, they are more likely to select video. When consumers find videos entertaining, they share them with their friends at a staggering rate. Social video content is shared 1200% more frequently than text and image ads combined.

6. Video Driving Traffic

The popularity of video content is a major mover on the Internet and does a great job in attracting audiences to your web page. Video attracts 2 – 3 times as many visitors to web pages per month, and 69% of worldwide consumer Internet traffic is video content viewing. This number is expected to increase to 80% percent by 2019.

The wide scope of video traffic is due in part to video having a stronger foothold on search engines. When a video is on a site’s landing page, the site is 53% more likely to show up on the first page of a Google search. It’s shown that video supports a 157% increase in organic traffic from these result pages. Once there, the average user spends 88% more time on a website that has video content.

Video also boosts email subscribers to visit sites. An email that contains a video receives a 96% increase in click-through rate. Combining videos with full-page ads improve customer engagement by another 22%.

7. Conversion Rates

So video drives traffic to websites and engages audiences. The logical follow-up is the million-dollar question: does video increase revenue? Statistics show that it does.

The average conversion rate for brands that use video is nearly 5%, nearly twice as high as sites without video that land below 3%. 70% of employees working in the marketing field state that videos produce more conversions than any other available content. It’s noted that 46% of viewers act on an advertisement.

The increased conversion rate shows that video leads to real revenue. Companies using video marketing report that company revenue increased 49% faster year-over-year than businesses failing to use video.

With such strong increases in revenue, it’s no wonder that 44% of small-business owners plan on investing in video content for Facebook marketing in 2017. For companies looking to expand their brand, vidREACH is on the cutting edge of video marketing strategy and can show you how to expand your company with a powerful video presence.

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