Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to…
The customer experience is having a moment. According to Salesforce, 67% of customers have a higher standard for good experiences than ever before, and 80% of customers say customer experience is as important as its products and services. But what does that mean for your brand? It means…
When diving into personalized video messaging, it’s vital to convey a positive, personal, and friendly message with your video as a whole. That means what you are saying visually in your video is just as important as the words you speak. What we mean by that is that…
Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees. Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them…
It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier. With video, you…
It’s easy to feel disconnected from your team when you’re apart. If you’re used to being in the office with your team, transitioning into remote work can feel isolated and lonely. It’s important to connect and engage with your team to boost morale, stay in sync, and create…
Being face-to-face with whom you need to isn’t always an option. So what do you do to promote community and maintain relationships when remote work is steadily becoming a reality? With the power of video, you and your team can stay in touch with each other, create custom…
At this point, you’ve probably heard about a million and one ways to make video marketing work for your brand. You’ve read the blogs. You’ve downloaded the guides. Heck, you’ve even bought the equipment. You’re armed with video marketing best practices and you’re ready to go, right? Maybe. …
Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,…
How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics…
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