Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with phenomenal products and a subpar message. As well as hundreds of organizations with…
Did you know that one of the largest factors for your company’s success is how engaged your employees are? You read that correctly. It’s not how smart, skilled or talented they are (although these things are also important), but how engaged they feel in their work on a…
Video lead generation is a vital strategy for modern marketing, as marketers work constantly to get their messages out to increasingly complex, multi-channel buyers. However, as the bulk of marketing channels are now grossly oversaturated, buyers are responding by taking every necessary step to safeguard their information. Breaking…
The revolution of online video content came into full effect in the past year. While all signs point to video content as a must-have addition to your marketing toolbox, you may be wondering: is this merely a trend? Is it worth investing the time and resources into studying…
The evolution of video marketing brings dynamic new trends to digital advertising, bringing video content to the forefront of successful marketing campaigns. From incredible volume to the importance of social media, these 7 statistical categories illustrate the various ways that video is disrupting advertising. 1. Internet Audience Statistics…
Most marketing teams are using video as one of their largest forms of outbound communication and lead generation. It’s a simple yet effective way to reach target audiences while remaining inexpensive. For a long time, email has been notorious for providing a semi-personalized message to a large audience…
It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s…
If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment. Video is here to stay. Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…
Content is king, and video is the king of content. From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate. Here are 4 ways that video messaging can benefit your brand:…
Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to…
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