The benefits of using video marketing are incredible when it comes to boosting brand awareness, fostering genuine relationships, and moving your viewers to action. You see, video quickly builds trust with your audience. It highlights your brand’s culture, making you relatable and authentic. In a digital age where...

Have you ever wondered if there was a better way to conduct an interview? What if you could eliminate the risk of employee turnover, save time and money, and gain complete control over your interview process? With technology growing bigger and brighter every day, more opportunities to improve businesses are...

Have you ever been to a sales pitch where it seemed like the speaker just droned on and on? After a while the meeting most likely became boring and you may have even found yourself nodding off. Smart companies realize that using video is much more interesting than...

Digital methods rule the field in marketing, allowing companies to reach consumers in innovative ways. In the digital marketing realm, incorporating video into content aids in the user’s experience and captures a significantly higher percentage of consumer business than traditionally viewed text content. Companies searching to expand their...

According to Hubspot, more than 96% of B2B marketers now incorporate video into their marketing campaigns—and with good reason. Video is perhaps the most effective medium for engaging and creating a powerful emotional connection with consumers. By the Numbers: the Power of Video Marketing Although people justify their...

Interviews are a vital part of the hiring process. It’s the best way to get to know a potential candidate, meet with them in a professional environment, and learn more about them. Unfortunately, the interview process is often slow, time-consuming, and frustrating for everyone involved. Video interviews, on...

According to Forbes, the average number of candidates for any given job is 118, and 22% of applicants are able to secure an interview. That’s approximately 25 interviews per job. If you’re a hiring manager, these numbers probably don’t surprise you, but they do reinforce the frustration you...

If you are scheduled for a video interview, it’s obviously a positive sign on the road to getting hired. However it comes with different benefits and drawbacks when compared to a standard in-person interview. Many people are so used to in-person interviews that they may feel uneasy or...

Job searching and recruiting have become a big part of the culture of North America. Although it is a very important business matter, many folk rituals have grown up about the process. So many people hang so much of their personal self-worth on finding the best job and...