The benefits of using video marketing are incredible when it comes to boosting brand awareness, fostering genuine relationships, and moving your viewers to action. You see, video quickly builds trust with your audience. It highlights your brand’s culture, making you relatable and authentic.
In a digital age where more consumers are using video to discover brands and make purchasing decisions, implementing video marketing campaigns is crucial to engaging today’s customer. Videos help you to stay current while appealing to your audience’s needs and preferences.
But don’t take our word for it! We’ve gathered 7 compelling statistics from reputable sources revealing the power of using video marketing…and why you should begin utilizing them to achieve real results.
7 Statistics Showing the Benefits of Using Video Marketing
#1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)
The popularity of video has dramatically soared through the years especially with the increase in mobile usage. In fact, Hubspot shares that YouTube reports mobile video consumption rises 100% every year. So it’s safe to say that video is on trend. Your market is engaging in video content…be sure it’s yours they’re looking at!
#2 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
Many studies prove images increase engagement on social media. Yet, video significantly supersedes these results. You have an amazing ability to capture attention, increase brand awareness and extend your reach on social media with video marketing. Since more consumers desire to connect and engage with their favorite brands on social, share content that is deemed interesting and valuable to their news feeds…video.
#3 Companies using video enjoy a whopping 41% more web traffic from search than nonusers (Source: SmallBizTrends)
A top goal many businesses have for their digital strategy is driving traffic to their websites. Repeat visitors improve SEO ranking, thus boosting visibility and fostering, even more, traffic (a beautiful cycle). Video helps bolster your traffic generation and positions you to achieve other goals like lead opt-ins and sales.
If you’re struggling in generating enough visitors to your website, go for video.
#4 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
Growing your leads is the lifeblood of your business. The more leads coming into your sales funnel, the more opportunities to convert them into buying customers. Therefore, it’s imperative that you leverage tools geared towards building your email list.
We mentioned earlier that videos have a compelling way of getting people to take action. With a strong CTA, you can convert your landing pages into lead generating machines by adding a short video. You have nothing to lose but leads to gain!
#5 Video in an email leads to 200-300% increase in click-through rates (Source: Business2Community)
Generating leads is only half the battle when it comes to your email marketing strategy. You must engage and keep your list actively responding to your messages. Enhance your email by adding a video that complements your content.
Even adding the word “video” to your email subject line has proven to increase open-rates. Video marketing can be used in every way to enrich your digital marketing.
#6 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
Product demonstrations performed on video is an excellent content piece for your marketing. People get to see and experience how your products work and discover if it’s the best fit for them. The features are better shown and viewers can clearly see the benefits.
You’ll grow your revenue by having a video for each of your products, especially your flagship one.
#7 67% of marketers found video marketing somewhat successful (Source: Digital Information World)
This number will continue to grow as marketers get smart about leveraging all-inclusive video tools to create personalized customer experiences, capture testimonials from customers and team members, and promote their brand.
Successful brands are leveraging video marketing to reach and connect with their audience. It’s time to follow suit and amplify your marketing efforts with the power of video.
Consistently using this tool will produce results like increased brand awareness, traffic to your sites, more leads, and improved sales. You’ll boost your bottom-line, positioning you for long-term growth in your online marketing.
Ready to incorporate video into your digital strategy? We’re equipped to help you get to your next level! Reach out to us here and let’s chat!