How To: Video Marketing for Lead Generation Are you having trouble generating leads for your business? Lead generation can all boil down to one thing: video marketing. You either use it or you don’t, and if you don’t, you are missing a giant lead generation opportunity. It’s no...

Is your sales team efficient? Do they perform effectively? If the answer is “no” or, even worse, “I don’t know”, it may be time to invest in a sales enablement strategy. Sales enablement is defined simply as a strategic series of processes, people and technology used to improve...

Business is always changing. Every day there are innovative new ways of how, when, and where business is conducted. But one thing will never change. Even in 2019, the fundamental WHY of how business is done remains the same: making money. Your business is nothing without the sale,...

Work hard. Play hard. This is a phrase that is defining the work culture of this era. Developing a healthy company culture is just part of running a business these days, and it’s becoming a bigger deal every day. Just think of the modern office spaces we’re seeing...

Effective employee engagement is a pivotal stride in achieving your upcoming business goals for the new year. You’ve probably heard this time and time again, but your employees will always be your biggest asset. Employee engagement and career development options are massively influential on your overarching organizational goals....

It’s hard to ignore the fact that the digital marketing environment is saturated. Every moment of every day new content is being dreamed up, produced, and pushed out into the world. Often it can feel that space is so crowded there is barely any room for smaller organizations...

Why Company Culture is Critical in 2019 There are quite a few people in our workspace who love the medical drama Grey’s Anatomy. Maybe you’ve seen it, or maybe not, but there is a theme we see throughout every season. It’s the moment when a patient’s heartbeat stops,...

4 Characteristics Top Talent is Looking for in a Company in 2019 I want to challenge you today to place yourself for the next few minutes in the seat of the candidates that you are trying to recruit for your organization. Try to channel what they feel and...

Creating the Right Culture: Shifting from Boss to Leader In the 7th season of “The Office”, Dwight Schrute acts as the newly appointed Regional Manager of the Scranton branch of Dunder Mifflin. In true “Dwight” fashion, he displays an overzealous, heavy-handed management style when stepping into his new...