Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with phenomenal products and a subpar message. As well as hundreds of organizations with…
Marketing has changed over the years from a mass marketing approach to a more personalized, targeted approach. Enter customer engagement marketing: when you produce timely, personalized content meant specifically for your audience and prospects. Personalized content might be the only way to connect with some segments of your…
It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s…
Content is king, and video is the king of content. From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate. Here are 4 ways that video messaging can benefit your brand:…
The customer experience is having a moment. According to Salesforce, 67% of customers have a higher standard for good experiences than ever before, and 80% of customers say customer experience is as important as its products and services. But what does that mean for your brand? It means…
Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees. Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them…
Being face-to-face with whom you need to isn’t always an option. So what do you do to promote community and maintain relationships when remote work is steadily becoming a reality? With the power of video, you and your team can stay in touch with each other, create custom…
Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,…
As technology rapidly continues to speed up the way we communicate with our target audience, it is easy to feel a disconnect creeping in. It is essential for your company to be more intentional in communication and outreach. After all, a lack of personalized communication is a surefire…
The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an…
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