Archive for Sales

12 Ways to Use Video for the Holidays

It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s…

How to Turn Your Team into a Video-Making Machine

If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment.  Video is here to stay.  Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…

The Sales Handbook: Follow-Up Strategies That Get Responses

The Sales Handbook: Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is key to closing deals. And while everyone is capable of following up, not…

The Benefits of Video Messaging

Content is king, and video is the king of content.  From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate.  Here are 4 ways that video messaging can benefit your brand:…

The Sales Handbook: How to Get on the Radar

What do you have to say? In sales, if you don’t have something to say, you might as well not say anything.  No one wants another email piling into their inbox with some generic, flat pitch that prompts an automatic ‘delete’. Getting on someone’s radar takes effort. It…

The Sales Handbook: Help, Don’t Hype

Take a good, honest look at your sales and marketing efforts. Are you helping or hyping?  What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…

4 Ways to Make Video Lead Generation More Successful

Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to…

4 Types of Demo Videos You Should Create Right Now

Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees.  Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them…

4 Ways to Use Personalized Video for Prospecting

It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier.  With video, you…

Get Face-to-Face with the Help of Video

Being face-to-face with whom you need to isn’t always an option. So what do you do to promote community and maintain relationships when remote work is steadily becoming a reality? With the power of video, you and your team can stay in touch with each other, create custom…