Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with phenomenal products and a subpar message. As well as hundreds of organizations with…
Video lead generation is a vital strategy for modern marketing, as marketers work constantly to get their messages out to increasingly complex, multi-channel buyers. However, as the bulk of marketing channels are now grossly oversaturated, buyers are responding by taking every necessary step to safeguard their information. Breaking…
Lead generation is hard. There. We said it. However, it isn’t impossible. Driving more valuable leads for your business takes strategy, time, patience, and consistency. A huge piece of prospecting is email, but we all know that email can be a bit bland, impersonal, and ineffective. So here…
Most marketing teams are using video as one of their largest forms of outbound communication and lead generation. It’s a simple yet effective way to reach target audiences while remaining inexpensive. For a long time, email has been notorious for providing a semi-personalized message to a large audience…
It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s…
If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment. Video is here to stay. Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…
The Sales Handbook: Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is key to closing deals. And while everyone is capable of following up, not…
Content is king, and video is the king of content. From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate. Here are 4 ways that video messaging can benefit your brand:…
What do you have to say? In sales, if you don’t have something to say, you might as well not say anything. No one wants another email piling into their inbox with some generic, flat pitch that prompts an automatic ‘delete’. Getting on someone’s radar takes effort. It…
Take a good, honest look at your sales and marketing efforts. Are you helping or hyping? What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…
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