Is your sales team efficient? Do they perform effectively? If the answer is “no” or, even worse, “I don’t know”, it may be time to invest in a sales enablement strategy. Sales enablement is defined simply as a strategic series of processes, people and technology used to improve...

Business is always changing. Every day there are innovative new ways of how, when, and where business is conducted. But one thing will never change. Even in 2019, the fundamental WHY of how business is done remains the same: making money. Your business is nothing without the sale,...

Marketing has changed drastically in the last decade or so, in practice and in how we promote our content. The biggest change we’ve faced is integrating storytelling into how we sell our products, which feels like a no-brainer, right? But sometimes telling a compelling story isn’t necessarily enough,...

We talk a lot about how video is the king of content, and this is really only clear after we have begun to implement it. Once video becomes a tool that we use, it will quickly become a tool that we depend on. From educating employees to engaging...

  Let’s be honest: building your brand is hard work. Building a brand that values personalization is even harder. And we don’t mean automated personalization. We mean direct, honest personalization that fosters relationships. Branding is all about building nurturing relationships with prospects and customers. How you represent your brand visually,...

Anyone who works in sales has to have certain qualities to be successful in their job. This rings even more true for a successful B2B salesperson because you are selling your product to people who are experts in how the product should work. Many might think that B2B...

In the sales world, time is money. The time you spend training and developing your sales team is time you can’t spend following up on leads or closing deals. This is where the speed, agility and power of vidREACH‘s online coaching platform can be a game-changer for your sales team. Online video...

Have you ever been to a sales pitch where it seemed like the speaker just droned on and on? After a while the meeting most likely became boring and you may have even found yourself nodding off. Smart companies realize that using video is much more interesting than...