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The Sales Handbook: Help, Don’t Hype

July 2020

Take a good, honest look at your sales and marketing efforts. Are you helping or hyping?  What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you...

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4 Ways to Make Video Lead Generation More Successful

May 2020

Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to...

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4 Types of Demo Videos You Should Create Right Now

April 2020

Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees.  Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them...

4 Ways to Use Personalized Video for Prospecting

April 2020

It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier.  With video, you...

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Get Face-to-Face with the Help of Video

March 2020

Being face-to-face with whom you need to isn’t always an option. So what do you do to promote community and maintain relationships when remote work is steadily becoming a reality? With the power of video, you and your team can stay in touch with each other, create custom...

External Communication Strategies for 2020

January 2020

Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,...

How Long Should Your Sales & Marketing Videos Be?

January 2020

How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics...

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B2B Video Trends

December 2019

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do...

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Effective Sales Follow-Up Strategies That Get Responses

December 2019

Effective Sales Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is the key to closing deals. And while everyone is capable of following up, not...

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