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The Sales Funnel Explained

August 2019

Understanding The Sales Funnel Generating and nurturing leads is only one part of the overall sales equation. Lead conversion is how your business makes money, and understanding the sales funnel is key to converting leads. While defining the sales funnel may sound complicated, once you break it down...

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Using Video Marketing To Increase Business

May 2019

Using Video Marketing To Increase Business Did you know by 2022, internet video traffic will account for 82% of all consumer Internet traffic? What is online video marketing? Is it really worth the hype? We get the hesitation. It’s new, it’s trendy, and it can be intimidating. But...

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External Communication and Business Growth: Why Communication is Vital to Your Business Success

April 2019

Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with a phenomenal product and a subpar message. As well as hundreds of organizations...

Overcoming Common Video Fears to Increase Engagement

April 2019

As consumers, we are drawn to video content like never before. We are constantly consuming information across mediums, and video is rising up to meet the competition. Maybe your role has always been the consumer, but what happens when it’s your time to shine and you have to...

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Learn How Video Helps Increase Marketing Engagement

February 2019

Consumers today are visual people. Did you know that video will make up 80% of all internet traffic by 2021? Video is not a new, revolutionary tactic in marketing efforts. However, the ways in which we develop it and use it to our benefit as organizations can be...

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How to Use Video Marketing for Lead Generation

January 2019

How To: Video Marketing for Lead Generation Are you having trouble generating leads for your business? Lead generation can all boil down to one thing: video marketing. You either use it or you don’t, and if you don’t, you are missing a giant lead generation opportunity. It’s no...

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How to Boost Marketing Response Rates and Engagement

December 2018

It’s hard to ignore the fact that the digital marketing environment is saturated. Every moment of every day new content is being dreamed up, produced, and pushed out into the world. Often it can feel that space is so crowded there is barely any room for smaller organizations...

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5 Ways to Use Video Marketing for Small Businesses

July 2018

When it comes to developing a successful marketing campaign, video is king. This is no longer limited to large businesses with huge marketing budgets. Video is an effective means of business marketing because it has effectively rendered budgets meaningless and leveled the marketing playing field. We know how...

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How Personalized Storytelling Can Benefit Your Business

July 2018

Marketing has changed drastically in the last decade or so, in practice and in how we promote our content. The biggest change we’ve faced is integrating storytelling into how we sell our products, which feels like a no-brainer, right? But sometimes telling a compelling story isn’t necessarily enough,...

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