As technology rapidly continues to speed up the way we communicate with our target audience, it is easy to feel a disconnect creeping in. It is essential for your company to be more intentional in communication and outreach. After all, a lack of personalized communication is a surefire...

8 Effective Lead Generation Strategies Lead generation can be a tricky process but don’t set yourself up for failure by not creating lead generation strategies that work for your brand. Strategies make lead generation easier for your team while garnering better results and more solid (read: qualified) leads....

Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t...

Creating a solid lead generation plan is essential to making your business work. Every brand has a different process and approach, but you could be sabotaging your lead generation process without even knowing you’re doing it.  Here are 8 lead generation mistakes you may be making and how...

The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an...

Why is video marketing so effective?  If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?...

How To: Video Marketing It’s no secret that video marketing has seen a huge surge in the past few years. In fact, it has quickly become the most effective and most talked about marketing strategy out there. However, integrating video effectively and competently is key to seeing success....

Lead Generation Guide Lead generation is a vital function of the marketing team that requires time, research, carefully crafted strategies and messaging, and most of all, patience. No brand wants to alienate its audience through over-persistence or to come off as pushy or arrogant. You need to ensure...

Understanding The Sales Funnel Generating and nurturing leads is only one part of the overall sales equation. Lead conversion is how your business makes money, and understanding the sales funnel is key to converting leads. While defining the sales funnel may sound complicated, once you break it down...