Content is king, and video is the king of content.  From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate.  Here are 4 ways that video messaging can benefit your brand:...

Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to...

Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees.  Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them...

It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier.  With video, you...

Being face-to-face with whom you need to isn’t always an option. So what do you do to promote community and maintain relationships when remote work is steadily becoming a reality? With the power of video, you and your team can stay in touch with each other, create custom...

At this point, you’ve probably heard about a million and one ways to make video marketing work for your brand. You’ve read the blogs. You’ve downloaded the guides. Heck, you’ve even bought the equipment. You’re armed with video marketing best practices and you’re ready to go, right? Maybe. ...

Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,...

How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics...

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do...