Every now and then we can all use a little pick-me-up. When it comes to approaching a creatively-formed professional outlet like video marketing, inspiration is even more critical and can be found around every corner. Developing video content is a relatively new venture for a lot of businesses,...

  Let’s be honest: building your brand is hard work. Building a brand that values personalization is even harder. And we don’t mean automated personalization. We mean direct, honest personalization that fosters relationships. Branding is all about building nurturing relationships with prospects and customers. How you represent your brand visually,...

The advent of the Internet has radically transformed how we approach marketing. In the past, casting the widest net over a few age demographics was all you could really do. Today personalized marketing, or one-to-one marketing, has added a unique layer to the marketing field. What is personalized marketing?...

When it comes to developing a successful marketing campaign, video is king. This is no longer limited to large businesses with huge marketing budgets. Video is an efficient means of business marketing because it has effectively rendered budgets meaningless and leveled the marketing playing field. We know how...

Did you know that by 2019, 80 percent of internet traffic will be video? (Cisco) With the rise of video traffic, it is becoming harder and harder to gain consumers trust. This is why consumers crave authenticity and personalization more and more each day. Video is the most...

Marketing can be difficult and a lot of work, but it is essential to making a business successful. It does not matter how good a product is if no one knows about it. It is important to make your marketing as efficient as possible so you can generate the maximum...

The benefits of using video marketing are incredible when it comes to boosting brand awareness, fostering genuine relationships, and moving your viewers to action. You see, video quickly builds trust with your audience. It highlights your brand’s culture, making you relatable and authentic. In a digital age where...

Have you ever been to a sales pitch where it seemed like the speaker just droned on and on? After a while the meeting most likely became boring and you may have even found yourself nodding off. Smart companies realize that using video is much more interesting than...

Digital methods rule the field in marketing, allowing companies to reach consumers in innovative ways. In the digital marketing realm, incorporating video into content aids in the user’s experience and captures a significantly higher percentage of consumer business than traditionally viewed text content. Companies searching to expand their...