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B2B Video Trends

December 2019

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do...

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Effective Sales Follow-Up Strategies That Get Responses

December 2019

Effective Sales Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is the key to closing deals. And while everyone is capable of following up, not...

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12 Ways to Use Video for the Holidays

December 2019

It’s that time of year again! Time for wrapping presents, avoiding the flu, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. Maybe the holiday season feels a little busier than usual....

How Personalized Communication Will Change the Way You Do Business

December 2019

As technology rapidly continues to speed up the way we communicate with our target audience, it is easy to feel a disconnect creeping in. It is essential for your company to be more intentional in communication and outreach. After all, a lack of personalized communication is a surefire...

8 Lead Generation Strategies for 2020

November 2019

8 Effective Lead Generation Strategies Lead generation can be a tricky process but don’t set yourself up for failure by not creating lead generation strategies that work for your brand. Strategies make lead generation easier for your team while garnering better results and more solid (read: qualified) leads....

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The Prospect Marketing Crash Course 

November 2019

Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t...

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4 Sales Enablement Trends for 2020

November 2019

4 Sales Enablement Trends for 2020 As industries and the way we work constantly changes, it’s important to be in touch with what the competition is doing. Sales enablement trends are constantly evolving. Empowering your sales team to strategize and optimize their work is crucial to running a...

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8 Lead Generation Mistakes You May Be Making

October 2019

Creating a solid lead generation plan is essential to making your business work. Every brand has a different process and approach, but you could be sabotaging your lead generation process without even knowing you’re doing it.  Here are 8 lead generation mistakes you may be making and how...

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3 Sales Engagement Trends for 2020

September 2019

3 Sales Engagement Trends for 2020 Sales engagement is vital for organizational success. Sales engagement can be defined as the interactions that take place between a buyer and seller that are measured via various KPIs, such as new leads, new opportunities, response rates, and acquisition rates, just to...

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