The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an...

10 Effective Customer Engagement Strategies Once you have done all the work to get the attention of your audience and customers, you now have to do the work to keep them around. The fun isn’t over yet! In fact, this might be where you have to work harder...

How To Drive Customer Engagement It’s one thing to get people to notice your company, but it’s another thing entirely to keep them engaged. This is the battle every business is fighting, a fight that can result in some desperate pleas for attention. But we don’t want to...

Business is best conducted within the bounds of a relationship. Establishing and nurturing a relationship between sales reps and customers is key. By meeting your customers where they are and engaging them, you are better poised to sell and sell again. Customer engagement is not a trend. It’s...

We have talked extensively about what customer engagement is, how to drive it, and why it’s important for your business. Now that you have the right tools to implement a customer engagement strategy, you need to begin defining how you will measure success to determine what is working...

Engagement matters because people’s emotions matter. When we engage our consumers we develop an emotional connection with them. Customer engagement reflects your consumers’ emotional attachment to your brand and the value it adds to their life. How we as organizations foster customer engagement can change the way that...

Why Company Culture is Critical in 2019 There are quite a few people in our workspace who love the medical drama Grey’s Anatomy. Maybe you’ve seen it, or maybe not, but there is a theme we see throughout every season. It’s the moment when a patient’s heartbeat stops,...

We talk a lot about how video is the king of content, and this is really only clear after we have begun to implement it. Once video becomes a tool that we use, it will quickly become a tool that we depend on. From educating employees to engaging...

Customer support is sometimes a thankless, frustrating job. Any sort of tech product is going to have an customer on-boarding process, an ongoing client success relationship and its share of glitches and issues, so you need people at the ready to answer any questions that your customers need....