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External Communication Strategies for 2020

January 2020

Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,...

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How Long Should Your Sales & Marketing Videos Be?

January 2020

How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics...

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B2B Video Trends

December 2019

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do...

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Effective Sales Follow-Up Strategies That Get Responses

December 2019

Effective Sales Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is the key to closing deals. And while everyone is capable of following up, not...

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12 Ways to Use Video for the Holidays

December 2019

It’s that time of year again! Time for wrapping presents, avoiding the flu, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. Maybe the holiday season feels a little busier than usual....

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Tips and Tricks for Creating Better Videos

December 2019

Collectively, we can most likely say that we are thankful for technological advancements that allow us to connect quicker and more efficiently with our prospects. With such an increased spur of automation and technology, it can be difficult to commit to making a personal connection with our target...

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How Personalized Communication Will Change the Way You Do Business

December 2019

As technology rapidly continues to speed up the way we communicate with our target audience, it is easy to feel a disconnect creeping in. It is essential for your company to be more intentional in communication and outreach. After all, a lack of personalized communication is a surefire...

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8 Lead Generation Strategies for 2020

November 2019

8 Effective Lead Generation Strategies Lead generation can be a tricky process but don’t set yourself up for failure by not creating lead generation strategies that work for your brand. Strategies make lead generation easier for your team while garnering better results and more solid (read: qualified) leads....

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The Prospect Marketing Crash Course 

November 2019

Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t...

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