Archive for Video Marketing

How to Turn Your Team into a Video-Making Machine

If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment.  Video is here to stay.  Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…

4 Ways to Make Video Lead Generation More Successful

Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to…

6 Tips to Help You Shine on Video

When diving into personalized video messaging, it’s vital to convey a positive, personal, and friendly message with your video as a whole. That means what you are saying visually in your video is just as important as the words you speak.  What we mean by that is that…

4 Ways to Use Personalized Video for Prospecting

It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier.  With video, you…

Video Marketing Mistakes to Avoid

At this point, you’ve probably heard about a million and one ways to make video marketing work for your brand. You’ve read the blogs. You’ve downloaded the guides. Heck, you’ve even bought the equipment. You’re armed with video marketing best practices and you’re ready to go, right? Maybe. …

How Long Should Your Sales & Marketing Videos Be?

How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics…

11 Ways to Use Personalized Video for Real Estate

The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an…

Why is Video Marketing So Effective?

Why is video marketing so effective?  If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?…

How to Do Video Marketing

How To: Video Marketing It’s no secret that video marketing has seen a huge surge in the past few years. In fact, it has quickly become the most effective and most talked about marketing strategy out there. However, integrating video effectively and competently is key to seeing success….

Using Video Marketing To Increase Business

Using Video Marketing To Increase Business Did you know by 2022, internet video traffic will account for 82% of all consumer Internet traffic? What is online video marketing? Is it really worth the hype? We get the hesitation. It’s new, it’s trendy, and it can be intimidating. But…