Archive for Video

Video Marketing Mistakes to Avoid

At this point, you’ve probably heard about a million and one ways to make video marketing work for your brand. You’ve read the blogs. You’ve downloaded the guides. Heck, you’ve even bought the equipment. You’re armed with video marketing best practices and you’re ready to go, right? Maybe. …

External Communication Strategies for 2020

Effective External Communication Strategies for 2020 “Strategy” is a word we hear often in our day-to-day operations. Every sector of your business likely has a strategy of some kind. Whether you have internal strategies for hiring, training, and coaching, or external strategies for sales, marketing, and customer success,…

How Long Should Your Sales & Marketing Videos Be?

How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics…

B2B Video Trends

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do…

Tips and Tricks for Creating Better Videos

Collectively, we can most likely say that we are thankful for technological advancements that allow us to connect quicker and more efficiently with our prospects. With such an increased spur of automation and technology, it can be difficult to commit to making a personal connection with our target…

How Personalized Communication Will Change the Way You Do Business

As technology rapidly continues to speed up the way we communicate with our target audience, it is easy to feel a disconnect creeping in. It is essential for your company to be more intentional in communication and outreach. After all, a lack of personalized communication is a surefire…

8 Lead Generation Strategies for 2020

8 Effective Lead Generation Strategies Lead generation can be a tricky process but don’t set yourself up for failure by not creating lead generation strategies that work for your brand. Strategies make lead generation easier for your team while garnering better results and more solid (read: qualified) leads….

4 Sales Enablement Trends for 2020

4 Sales Enablement Trends for 2020 As industries and the way we work constantly changes, it’s important to be in touch with what the competition is doing. Sales enablement trends are constantly evolving. Empowering your sales team to strategize and optimize their work is crucial to running a…

3 Sales Engagement Trends for 2020

3 Sales Engagement Trends for 2020 Sales engagement is vital for organizational success. Sales engagement can be defined as the interactions that take place between a buyer and seller that are measured via various KPIs, such as new leads, new opportunities, response rates, and acquisition rates, just to…

11 Ways to Use Personalized Video for Real Estate

The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an…