How To Drive Customer Engagement It’s one thing to get people to notice your company, but it’s another thing entirely to keep them engaged. This is the battle every business is fighting, a fight that can result in some desperate pleas for attention. But we don’t want to…
5 Sales Enablement Training Opportunities With the rising popularity of sales enablement, it is vital that your team has the knowledge and sill to sell before going into the sales battlefield. If you expect your team to perform in any capacity, you must provide the right training for…
Sales Enablement Tools Every company is looking to grab their audience’s attention. Attention and engagement have quickly become the gauge of a successful marketing campaign. However, we rarely consider sales in gauging audience and campaign success. This is mostly because sales doesn’t necessarily draw the eyes that a…
What is a Sales Engagement Platform? These days, there is so much competition in business that it’s easy to get left behind when new tech emerges. If you don’t keep yourself up-to-date with tools that could benefit your company, you could easily find yourself swimming in the wake…
Using Video Marketing To Increase Business Did you know by 2022, internet video traffic will account for 82% of all consumer Internet traffic? What is online video marketing? Is it really worth the hype? We get the hesitation. It’s new, it’s trendy, and it can be intimidating. But…
4 Steps for Increasing Candidate Engagement Candidates often apply for many jobs, but the hiring process is not consistent across the board. Often it looks different depending on role, industry, and level of expertise. Not every candidate will have the most incredible experience when going through the hiring…
As consumers, we are drawn to video content like never before. We are constantly consuming information across mediums, and video is rising up to meet the competition. Maybe your role has always been the consumer, but what happens when it’s your time to shine and you have to…
Consumers today are visual people. Did you know that video will make up 80% of all internet traffic by 2021? Video is not a new, revolutionary tactic in marketing efforts. However, the ways in which we develop it and use it to our benefit as organizations can be…
Engagement matters because people’s emotions matter. When we engage our consumers we develop an emotional connection with them. Customer engagement reflects your consumers’ emotional attachment to your brand and the value it adds to their life. How we as organizations foster customer engagement can change the way that…
How To: Video Marketing for Lead Generation Are you having trouble generating leads for your business? Lead generation can all boil down to one thing: video marketing. You either use it or you don’t, and if you don’t, you are missing a giant lead generation opportunity. It’s no…
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