The Benefits of Video Messaging

Content is king, and video is the king of content.  From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate.  Here are 4 ways that video messaging can benefit your brand:…

The Sales Handbook: How to Get on the Radar

What do you have to say? In sales, if you don’t have something to say, you might as well not say anything.  No one wants another email piling into their inbox with some generic, flat pitch that prompts an automatic ‘delete’. Getting on someone’s radar takes effort. It…

The Sales Handbook: Help, Don’t Hype

Take a good, honest look at your sales and marketing efforts. Are you helping or hyping?  What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…

4 Ways to Make Video Lead Generation More Successful

Once you decide to start using video to generate leads, where do you go from there? What kind of campaigns do you launch? What kind of content do you produce? Who is writing the scripts? It’s easy to get in a creative rut, but there’s no need to…

How to Incorporate Video into Your Customer Communication Strategy

The customer experience is having a moment. According to Salesforce, 67% of customers have a higher standard for good experiences than ever before, and 80% of customers say customer experience is as important as its products and services. But what does that mean for your brand? It means…

6 Tips to Help You Shine on Video

When diving into personalized video messaging, it’s vital to convey a positive, personal, and friendly message with your video as a whole. That means what you are saying visually in your video is just as important as the words you speak.  What we mean by that is that…

4 Types of Demo Videos You Should Create Right Now

Social distancing and working remotely mean that we have to be creative with how we communicate with our prospects, customers, and even our own employees.  Jumping on a web conference isn’t always practical or realistic. Don’t get us wrong, we love a good web conference. We use them…

4 Ways to Use Personalized Video for Prospecting

It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier.  With video, you…

5 Ways Video Helps Your Team Stay Connected

It’s easy to feel disconnected from your team when you’re apart. If you’re used to being in the office with your team, transitioning into remote work can feel isolated and lonely. It’s important to connect and engage with your team to boost morale, stay in sync, and create…

Tips for Working Remotely

Working remotely may be second-nature for some, but for the majority of the workforce, it’s an entirely new reality. From balancing meetings and goals to meeting familial needs while at home, it can be difficult to navigate remote work. It can even feel isolating.  What are some of…