What do you have to say? In sales, if you don’t have something to say, you might as well not say anything. No one wants another email piling into their inbox with some generic, flat pitch that prompts an automatic ‘delete’. Getting on someone’s radar takes effort. It…
Take a good, honest look at your sales and marketing efforts. Are you helping or hyping? What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…
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