Archive for lead generation

The Sales Handbook: Help, Don’t Hype

Take a good, honest look at your sales and marketing efforts. Are you helping or hyping?  What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…

8 Lead Generation Strategies for 2020

8 Effective Lead Generation Strategies Lead generation can be a tricky process but don’t set yourself up for failure by not creating lead generation strategies that work for your brand. Strategies make lead generation easier for your team while garnering better results and more solid (read: qualified) leads….

8 Lead Generation Mistakes You May Be Making

Creating a solid lead generation plan is essential to making your business work. Every brand has a different process and approach, but you could be sabotaging your lead generation process without even knowing you’re doing it.  Here are 8 lead generation mistakes you may be making and how…

A Beginner’s Guide to Lead Generation

Lead Generation Guide Lead generation is a vital function of the marketing team that requires time, research, carefully crafted strategies and messaging, and most of all, patience. No brand wants to alienate its audience through over-persistence or to come off as pushy or arrogant. You need to ensure…