Archive for customer communication
Marketing has changed over the years from a mass marketing approach to a more personalized, targeted approach. Enter customer engagement marketing: when you produce timely, personalized content meant specifically for your audience and prospects. Personalized content might be the only way to connect with some segments of your…
If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment. Video is here to stay. Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…
The customer experience is having a moment. According to Salesforce, 67% of customers have a higher standard for good experiences than ever before, and 80% of customers say customer experience is as important as its products and services. But what does that mean for your brand? It means…