Archive for B2B

B2B Video Trends for 2020

B2B Video Trends Video is transforming the way businesses build their brand, reach larger audiences, and develop deeper connections with their customers in 2020. With the rapid increase of video integration in business strategy, it’s important to know how video is trending and transforming the way people do…

5 Qualities of a Successful B2B Salesperson

Anyone who works in sales has to have certain qualities to be successful at their job. This rings even more true for a successful B2B salesperson, because you are selling your product to people who are experts in how the product should work. Many might think that B2B…

The Power of Video Marketing: 3 Brands that Hit the Sweet Spot

According to Hubspot, more than 96% of B2B marketers now incorporate video into their marketing campaigns—and with good reason. Video is perhaps the most effective medium for engaging and creating a powerful emotional connection with consumers. By the Numbers: the Power of Video Marketing Although people justify their…