Video lead generation is a vital strategy for modern marketing, as marketers work constantly to get their messages out to increasingly complex, multi-channel buyers. However, as the bulk of marketing channels are now grossly oversaturated, buyers are responding by taking every necessary step to safeguard their information. Breaking…
Most marketing teams are using video as one of their largest forms of outbound communication and lead generation. It’s a simple yet effective way to reach target audiences while remaining inexpensive. For a long time, email has been notorious for providing a semi-personalized message to a large audience…
It’s that time of year again! Time for wrapping presents, launching end of year campaigns, and getting started on next year’s budgeting and planning. In other words, it’s the most wonderful time of the year. But maybe this holiday season feels a little different than usual. And that’s…
If necessity breeds innovation, video innovation is having a moment. In fact, it’s having more than a moment. Video is here to stay. Video is a powerful tool to be used for more than company meetings and social media. Video brings personalization to your prospecting, marketing, customer communication,…
The Sales Handbook: Follow-Up Strategies That Get Responses Let’s be honest: following up is tedious and it often gets shoved to the backburner while sales reps focus on closing deals. However, an effective follow-up strategy is key to closing deals. And while everyone is capable of following up, not…
When diving into personalized video messaging, it’s vital to convey a positive, personal, and friendly message with your video as a whole. That means what you are saying visually in your video is just as important as the words you speak. What we mean by that is that…
It’s easy to feel disconnected from your team when you’re apart. If you’re used to being in the office with your team, transitioning into remote work can feel isolated and lonely. It’s important to connect and engage with your team to boost morale, stay in sync, and create…
Working remotely may be second-nature for some, but for the majority of the workforce, it’s an entirely new reality. From balancing meetings and goals to meeting familial needs while at home, it can be difficult to navigate remote work. It can even feel isolating. What are some of…
At this point, you’ve probably heard about a million and one ways to make video marketing work for your brand. You’ve read the blogs. You’ve downloaded the guides. Heck, you’ve even bought the equipment. You’re armed with video marketing best practices and you’re ready to go, right? Maybe. …
How Long Should Your Sales & Marketing Videos Be? It’s not news that video is essential to any sales or marketing strategy. Brands use video across platforms, industries, verticals, and mediums, making it one of the most diverse forms of content one could produce. And while video topics…
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