Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t…
Creating a solid lead generation plan is essential to making your business work. Every brand has a different process and approach, but you could be sabotaging your lead generation process without even knowing you’re doing it. Here are 8 lead generation mistakes you may be making and how…
The housing market is hot, and marketing homes in a saturated market can be tough. But did you know that homes listed with video get 4x the inquiries of homes listed without video? For agents trying to penetrate a crowded market, video for real estate can be an…
Why is video marketing so effective? If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?…
How To: Video Marketing It’s no secret that video marketing has seen a huge surge in the past few years. In fact, it has quickly become the most effective and most talked about marketing strategy out there. However, integrating video effectively and competently is key to seeing success….
Lead Generation Guide Lead generation is a vital function of the marketing team that requires time, research, carefully crafted strategies and messaging, and most of all, patience. No brand wants to alienate its audience through over-persistence or to come off as pushy or arrogant. You need to ensure…
Understanding The Sales Funnel Generating and nurturing leads is only one part of the overall sales equation. Lead conversion is how your business makes money, and understanding the sales funnel is key to converting leads. While defining the sales funnel may sound complicated, once you break it down…
Using Video Marketing To Increase Business Did you know by 2022, internet video traffic will account for 82% of all consumer Internet traffic? What is online video marketing? Is it really worth the hype? We get the hesitation. It’s new, it’s trendy, and it can be intimidating. But…
As consumers, we are drawn to video content like never before. We are constantly consuming information across mediums, and video is rising up to meet the competition. Maybe your role has always been the consumer, but what happens when it’s your time to shine and you have to…
Consumers today are visual people. Did you know that video will make up 80% of all internet traffic by 2021? Video is not a new, revolutionary tactic in marketing efforts. However, the ways in which we develop it and use it to our benefit as organizations can be…
Create personalized video engagement that thrives.
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