Why is Video Marketing So Effective?

Why is video marketing so effective?  If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?…

Why You Should Use a Video Sales Platform in Your Sales Process

The Benefits of a Video Sales Platform Sales leaders are consistently looking to add something new to the sales process that will generate more sales. A video sales platform could be that something.  It’s no secret that video content and video platforms have invaded and changed the way…

How to Do Video Marketing

How To: Video Marketing It’s no secret that video marketing has seen a huge surge in the past few years. In fact, it has quickly become the most effective and most talked about marketing strategy out there. However, integrating video effectively and competently is key to seeing success….

A Beginner’s Guide to Lead Generation

Lead Generation Guide Lead generation is a vital function of the marketing team that requires time, research, carefully crafted strategies and messaging, and most of all, patience. No brand wants to alienate its audience through over-persistence or to come off as pushy or arrogant. You need to ensure…

The Sales Funnel Explained

Understanding The Sales Funnel Generating and nurturing leads is only one part of the overall sales equation. Lead conversion is how your business makes money, and understanding the sales funnel is key to converting leads. While defining the sales funnel may sound complicated, once you break it down…

10 Customer Engagement Strategies to Increase Client Retention

10 Effective Customer Engagement Strategies Once you have done all the work to get the attention of your audience and customers, you now have to do the work to keep them around. The fun isn’t over yet! In fact, this might be where you have to work harder…

Driving Customer Engagement

How To Drive Customer Engagement It’s one thing to get people to notice your company, but it’s another thing entirely to keep them engaged. This is the battle every business is fighting, a fight that can result in some desperate pleas for attention. But we don’t want to…

How to Use Video Marketing for Lead Generation

How To: Video Marketing for Lead Generation Are you having trouble generating leads for your business? Lead generation can all boil down to one thing: video marketing. You either use it or you don’t, and if you don’t, you are missing a giant lead generation opportunity. It’s no…