Archive for sales

The Prospect Marketing Crash Course 

Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t…

3 Sales Engagement Trends for 2020

3 Sales Engagement Trends for 2020 Sales engagement is vital for organizational success. Sales engagement can be defined as the interactions that take place between a buyer and seller that are measured via various KPIs, such as new leads, new opportunities, response rates, and acquisition rates, just to…

Why is Video Marketing So Effective?

Why is video marketing so effective?  If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?…

5 Sales Enablement Training Opportunities

5 Sales Enablement Training Opportunities With the rising popularity of sales enablement, it is vital that your team has the knowledge and sill to sell before going into the sales battlefield. If you expect your team to perform in any capacity, you must provide the right training for…

Understanding the Sales Engagement Model

Understanding the Sales Engagement Model At the end of the day, having a phenomenal product doesn’t mean you can sell it well. Your product might be the most advanced in its field, but if you don’t have an effective sales engagement model, it will not matter. A good…

Sales Enablement Tools

Sales Enablement Tools Every company is looking to grab their audience’s attention. Attention and engagement have quickly become the gauge of a successful marketing campaign. However, we rarely consider sales in gauging audience and campaign success. This is mostly because sales doesn’t necessarily draw the eyes that a…

What is a Sales Engagement Platform?

What is a Sales Engagement Platform? These days, there is so much competition in business that it’s easy to get left behind when new tech emerges. If you don’t keep yourself up-to-date with tools that could benefit your company, you could easily find yourself swimming in the wake…

External Communication and Business Growth: Why Communication is Vital to Your Business Success

Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with a phenomenal product and a subpar message. As well as hundreds of organizations…

Choosing the Right Sales Engagement Platform

Gone are the days of simply being ‘online.” Having an in-depth, CRM solution no longer holds a competitive edge for sales teams. Everyday there are new technologies being innovated, developed, or released. The noise within the technology industry is growing louder and louder. How do companies stand out…

What is Sales Acceleration?

Sales acceleration demonstrates strategies that enable businesses to move prospects through the sales funnel with the best efficiency. An effective sales acceleration software allows teams to have access to timely data and reports that increase the likelihood of prospect conversion. There are hundreds and hundreds of sales acceleration…