Archive for Sales engagement

4 Sales Enablement Trends for 2020

4 Sales Enablement Trends for 2020 As industries and the way we work constantly changes, it’s important to be in touch with what the competition is doing. Sales enablement trends are constantly evolving. Empowering your sales team to strategize and optimize their work is crucial to running a…

Why is Customer Engagement Important?

Business is best conducted within the bounds of a relationship. Establishing and nurturing a relationship between sales reps and customers is key. By meeting your customers where they are and engaging them, you are better poised to sell and sell again. Customer engagement is not a trend. It’s…

Measuring Customer Engagement

We have talked extensively about what customer engagement is, how to drive it, and why it’s important for your business. Now that you have the right tools to implement a customer engagement strategy, you need to begin defining how you will measure success to determine what is working…

Understanding the Sales Engagement Model

Understanding the Sales Engagement Model At the end of the day, having a phenomenal product doesn’t mean you can sell it well. Your product might be the most advanced in its field, but if you don’t have an effective sales engagement model, it will not matter. A good…

Sales Enablement Tools

Sales Enablement Tools Every company is looking to grab their audience’s attention. Attention and engagement have quickly become the gauge of a successful marketing campaign. However, we rarely consider sales in gauging audience and campaign success. This is mostly because sales doesn’t necessarily draw the eyes that a…

What is a Sales Engagement Platform?

What is a Sales Engagement Platform? These days, there is so much competition in business that it’s easy to get left behind when new tech emerges. If you don’t keep yourself up-to-date with tools that could benefit your company, you could easily find yourself swimming in the wake…

External Communication and Business Growth: Why Communication is Vital to Your Business Success

Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with a phenomenal product and a subpar message. As well as hundreds of organizations…

Choosing the Right Sales Engagement Platform

Gone are the days of simply being ‘online.” Having an in-depth, CRM solution no longer holds a competitive edge for sales teams. Everyday there are new technologies being innovated, developed, or released. The noise within the technology industry is growing louder and louder. How do companies stand out…

What is Sales Acceleration?

Sales acceleration demonstrates strategies that enable businesses to move prospects through the sales funnel with the best efficiency. An effective sales acceleration software allows teams to have access to timely data and reports that increase the likelihood of prospect conversion. There are hundreds and hundreds of sales acceleration…

Defining the Sales Engagement Process

The talk around sales engagement has become louder in the past few years. As more organizations become aware of the need for a solid sales engagement process, it’s time to uncover what exactly goes into creating one.   Sales engagement can be defined as the interactions that take…