Archive for prospect marketing
Lead generation is hard. There. We said it. However, it isn’t impossible. Driving more valuable leads for your business takes strategy, time, patience, and consistency. A huge piece of prospecting is email, but we all know that email can be a bit bland, impersonal, and ineffective. So here…
It is essential to be face-to-face with prospects and clients, even when you can’t be in the same room. Now, more than ever, you have to get creative to get in front of who you need to. Prospecting isn’t easy. But video makes it easier. With video, you…
Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t…