Effective communication is critical to brands in order to succeed. There is equal power in the way that you communicate your product and the actual product in itself. We have seen hundreds of startups with phenomenal products and a subpar message. As well as hundreds of organizations with…
Video lead generation is a vital strategy for modern marketing, as marketers work constantly to get their messages out to increasingly complex, multi-channel buyers. However, as the bulk of marketing channels are now grossly oversaturated, buyers are responding by taking every necessary step to safeguard their information. Breaking…
The revolution of online video content came into full effect in the past year. While all signs point to video content as a must-have addition to your marketing toolbox, you may be wondering: is this merely a trend? Is it worth investing the time and resources into studying…
The evolution of video marketing brings dynamic new trends to digital advertising, bringing video content to the forefront of successful marketing campaigns. From incredible volume to the importance of social media, these 7 statistical categories illustrate the various ways that video is disrupting advertising. 1. Internet Audience Statistics…
Take a good, honest look at your sales and marketing efforts. Are you helping or hyping? What we mean by that is this: is your messaging aimed at helping your audience solve a financial or operational problem, or are you hyping your brand and your services? If you…
Prospect marketing is a key function of your brand. However, the words ‘prospects’ and ‘leads’ are frequently interchanged. You may even be guilty of interchanging the two terms. However, it’s important to know and distinguish the different opportunities in your sales pipeline. Because let’s be honest: it wouldn’t…
Why is video marketing so effective? If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen?…
Consumers today are visual people. Did you know that video will make up 80% of all internet traffic by 2021? Video is not a new, revolutionary tactic in marketing efforts. However, the ways in which we develop it and use it to our benefit as organizations can be…
It’s hard to ignore the fact that the digital marketing environment is saturated. Every moment of every day new content is being dreamed up, produced, and pushed out into the world. Often it can feel that space is so crowded there is barely any room for smaller organizations…
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