Archive for driving customer engagement

What is Customer Engagement Marketing?

Marketing has changed over the years from a mass marketing approach to a more personalized, targeted approach.  Enter customer engagement marketing: when you produce timely, personalized content meant specifically for your audience and prospects.  Personalized content might be the only way to connect with some segments of your…

Driving Customer Engagement

How To Drive Customer Engagement It’s one thing to get people to notice your company, but it’s another thing entirely to keep them engaged. This is the battle every business is fighting, a fight that can result in some desperate pleas for attention. But we don’t want to…