Archive for customer success

What is Customer Engagement Marketing?

Marketing has changed over the years from a mass marketing approach to a more personalized, targeted approach.  Enter customer engagement marketing: when you produce timely, personalized content meant specifically for your audience and prospects.  Personalized content might be the only way to connect with some segments of your…

How to Incorporate Video into Your Customer Communication Strategy

The customer experience is having a moment. According to Salesforce, 67% of customers have a higher standard for good experiences than ever before, and 80% of customers say customer experience is as important as its products and services. But what does that mean for your brand? It means…

10 Customer Engagement Strategies to Increase Client Retention

10 Effective Customer Engagement Strategies Once you have done all the work to get the attention of your audience and customers, you now have to do the work to keep them around. The fun isn’t over yet! In fact, this might be where you have to work harder…

Driving Customer Engagement

How To Drive Customer Engagement It’s one thing to get people to notice your company, but it’s another thing entirely to keep them engaged. This is the battle every business is fighting, a fight that can result in some desperate pleas for attention. But we don’t want to…

Why is Customer Engagement Important?

Business is best conducted within the bounds of a relationship. Establishing and nurturing a relationship between sales reps and customers is key. By meeting your customers where they are and engaging them, you are better poised to sell and sell again. Customer engagement is not a trend. It’s…

Measuring Customer Engagement

We have talked extensively about what customer engagement is, how to drive it, and why it’s important for your business. Now that you have the right tools to implement a customer engagement strategy, you need to begin defining how you will measure success to determine what is working…

4 Ways Video Can Strengthen Customer Support

Customer support is sometimes a thankless, frustrating job. Any sort of tech product is going to have an customer on-boarding process, an ongoing client success relationship and its share of glitches and issues, so you need people at the ready to answer any questions that your customers need….